AdExchanger
By AdExchanger Talks
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
Latest episode
-
Bloomberg Media Went Direct And Has No Regrets
It’s been more than a year since Bloomberg on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. -
The Privacy-Utility Trade-Off
Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym. -
From ‘Big Data’ To Business Intelligence
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with. -
Unpacking ‘Performance TV’
Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman. -
Straight Shooting With Invisalign
If you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you. -
Dispelling Multicultural Myths
“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of problematic programmatic practices. -
#NoFilter With Eyeo’s New Chief Product Officer
Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice over what they see and not being treated with respect… -
Inside Ally Financial’s Big Bet On Generative AI
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer. -
Generative AI Is Moving From Hype Into ‘Serious Mode’
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its . Sounds about right. But at the same time, marketers are getting more serious about AI adoption, says Abhay Parasnis, CEO and founder of Typeface.ai. -
AWS Wants To Be The Backbone Of Independent Ad Tech
Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market...