UNLOCKING THE POWER OF THE MOST INFLUENTIAL HOUSEHOLD SPENDER - MUMS

ON CREATING A MUST-HAVE BREAD & BUTTER ITEM

ON HIRING (AND FIRING) HER FRIENDS

ON WHY SHE LET 17% OF THE TEAM GO SOON AFTER RAISING $89M IN CASH.

ON CO-FOUNDER SHAREHOLDER AGREEMENTS AND EQUITY SPLITS

ON WHY SHE’S FINANCED HER BUSINESS THROUGH LOANS RATHER THAN SEEKING EXTERNAL CASH.

ON BUILDING A PROFITABLE BUSINESS WORKING THREE DAYS A WEEK

ON HOW THE MOST SUCCESSFUL PEOPLE MANAGE THEIR TIME.

ON HOW SHE’S SCALED HER ONLINE SUBSCRIPTION-BASED SCHOOL.

ON TAKING ALMOST 2 YEARS TO CREATE HER MVP

ON CREATING A FULLY PERSONALISED BUSINESS, TO SCALE.

ON BEING A COURAGEOUS CREATIVE

ON THE IMPORTANCE OF ‘DOING THE MATH’ ON YOUR PERSONAL FINANCES, BEFORE YOU GO INTO BUSINESS.

ON BEING LIBERATED AND THROWING THE RULEBOOK OUT THE WINDOW.

ON GETTING THE 5 YEAR BUSINESS ITCH

ON MAKING A NAME FOR YOURSELF AS A YOUNG, AMBITIOUS CREATIVE.

ON DESIGNING A SALES FUNNEL FOR HER PERSONAL LIFE, IN ORDER TO FIND A PARTNER.

ON BEING A BILLIONAIRE AND GO BUST.

ON WORKING FOR A DECADE AS A MOTHER-DAUGHTER DUO.

ON HOW TO OPERATE A MADE-TO-ORDER BUSINESS AT SCALE.

ON LANDING THE AUSTRALIAN OPEN AS A CLIENT AFTER YEARS OF BEING TOLD NO.

ON MAKING HISTORY AT AFTERPAY AUSTRALIAN FASHION WEEK

ON FINDING A NEW BUSINESS PARTNER TO HELP GROW OFFLINE

ON DISCOVERING $1.5 MILLION OF LOST SALES IN HER ABANDON CARTS

ON USING CREATIVITY AND BUSINESS TO HEAL PAST TRAUMA.

A CRAZY DISPLAY OF GRIT, AND HOW IT TOOK 12 LONG YEARS TO EARN GOOD MONEY IN THE BUSINESS.

ON TAKING HER $40K EMERGENCY FUND AND TURNING IT INTO A MULTIMILLION DOLLAR SKINCARE BRAND.

ON BEING LIBERATED AND THROWING THE RULEBOOK OUT THE WINDOW.

ON BEING A BILLIONAIRE AND GO BUST.

ON LANDING THE AUSTRALIAN OPEN AS A CLIENT AFTER YEARS OF BEING TOLD NO.

ON MAKING HISTORY AT AFTERPAY AUSTRALIAN FASHION WEEK

A CRAZY DISPLAY OF GRIT, AND HOW IT TOOK 12 LONG YEARS TO EARN GOOD MONEY IN THE BUSINESS.

REFLECTING BACK ON 10 YEARS OF WORK BUILDING A GLOBAL FASHION BRAND.

WHY ELLE IS LOOKING FOR INVESTMENT TO TAKE HER BRAND OVERSEAS

ON TELLING TRADITIONAL INDIGENOUS STORIES IN A CONTEMPORARY WAY - THROUGH HER OWN BRAND

ON MOVING HALFWAY ACROSS THE WORLD TO AFRICA, TO BUILD A BUSINESS CLOSE TO HER HEART.

ON INVENTING AN ENTIRELY NEW CATEGORY OF APPAREL - LEAKPROOF UNDERWEAR

ON BOUNCING BACK AFTER HER MULTI-MILLION DOLLAR BUSINESS WENT UNDER

ON HOW TO CREATE A KILLER CONTENT STRATEGY TO CUT THROUGH THE NOISE 

UNLOCKING THE POWER OF THE MOST INFLUENTIAL HOUSEHOLD SPENDER - MUMS

ON CREATING A MUST-HAVE BREAD & BUTTER ITEM

ON HIRING (AND FIRING) HER FRIENDS

ON GETTING THE 5 YEAR BUSINESS ITCH

ON TAKING HER $40K EMERGENCY FUND AND TURNING IT INTO A MULTIMILLION DOLLAR SKINCARE BRAND.

ON HOW TO NAVIGATE TENSION IN A CO-FOUNDER RELATIONSHIP AND CREATE A HUMMING TEAM

ON WALKING AWAY FROM A PART OF HER BUSINESS THAT NO LONGER SERVED HER

ON PUTTING HER WELLBEING FIRST, AND CONTENT CREATION SECOND

ON HOW TO BECOME A MORE SUSTAINABLE BRAND, ONE DECISION AT A TIME

ON WHY SHE’S CHOSEN TO BUILD A BRAND, NOT JUST A BUSINESS

ON RAISING $2M FROM THE SAME INVESTORS THAT BACKED GLOSSIER

WHY ELLE IS LOOKING FOR INVESTMENT TO TAKE HER BRAND OVERSEAS

ON WHY SHE’S FINANCED HER BUSINESS THROUGH LOANS RATHER THAN SEEKING EXTERNAL CASH.

ON BUILDING A PROFITABLE BUSINESS WORKING THREE DAYS A WEEK

ON CREATING A FULLY PERSONALISED BUSINESS, TO SCALE.

ON BEING A COURAGEOUS CREATIVE

ON THE IMPORTANCE OF ‘DOING THE MATH’ ON YOUR PERSONAL FINANCES, BEFORE YOU GO INTO BUSINESS.

ON MAKING A NAME FOR YOURSELF AS A YOUNG, AMBITIOUS CREATIVE.

ON DESIGNING A SALES FUNNEL FOR HER PERSONAL LIFE, IN ORDER TO FIND A PARTNER.

ON WORKING FOR A DECADE AS A MOTHER-DAUGHTER DUO.

ON HOW TO OPERATE A MADE-TO-ORDER BUSINESS AT SCALE.

ON LANDING THE AUSTRALIAN OPEN AS A CLIENT AFTER YEARS OF BEING TOLD NO.

ON MAKING HISTORY AT AFTERPAY AUSTRALIAN FASHION WEEK

ON DISCOVERING $1.5 MILLION OF LOST SALES IN HER ABANDON CARTS

ON BEING LIBERATED AND THROWING THE RULEBOOK OUT THE WINDOW.

ON BEING A BILLIONAIRE AND GO BUST.

ON MAKING HISTORY AT AFTERPAY AUSTRALIAN FASHION WEEK

A CRAZY DISPLAY OF GRIT, AND HOW IT TOOK 12 LONG YEARS TO EARN GOOD MONEY IN THE BUSINESS.

REFLECTING BACK ON 10 YEARS OF WORK BUILDING A GLOBAL FASHION BRAND.

WHY ELLE IS LOOKING FOR INVESTMENT TO TAKE HER BRAND OVERSEAS

ON TELLING TRADITIONAL INDIGENOUS STORIES IN A CONTEMPORARY WAY - THROUGH HER OWN BRAND

ON MOVING HALFWAY ACROSS THE WORLD TO AFRICA, TO BUILD A BUSINESS CLOSE TO HER HEART.

ON INVENTING AN ENTIRELY NEW CATEGORY OF APPAREL - LEAKPROOF UNDERWEAR

ON BOUNCING BACK AFTER HER MULTI-MILLION DOLLAR BUSINESS WENT UNDER

ON HOW TO CREATE A KILLER CONTENT STRATEGY TO CUT THROUGH THE NOISE 

ON HOW COVID-19 HAS GROUND HER PRODUCTION TO A HALT

ON HOW THE MOST SUCCESSFUL PEOPLE MANAGE THEIR TIME.

ON TAKING ALMOST 2 YEARS TO CREATE HER MVP

ON CREATING A FULLY PERSONALISED BUSINESS, TO SCALE.

ON BUILDING A MED-TECH PLATFORM WITH ZERO EXPERIENCE IN HEALTH OR TECH

WHY SHE DOESN’T FEEL SUCCESSFUL DESPITE BUILDING A $200 MILLION BRAND

ON INVENTING AN ENTIRELY NEW CATEGORY OF APPAREL - LEAKPROOF UNDERWEAR

ON SPENDING TWO YEARS DEVELOPING A TRULY INNOVATIVE MANUFACTURING TECHNIQUE

ON BUILDING YOUR PERSONAL BRAND AND MONETISING YOUR COMMUNITY AND CONTENT

ON DEALING WITH 500% BUSINESS GROWTH IN THE TIME OF COVID-19

ON HOW TO RECOVER AFTER LOSING YOUR LIFE SAVINGS

ON BREAKING DOWN TABOOS AND BUILDING A BUSINESS FOR SOCIAL GOOD

ON BUILDING A START-UP BACK TO FRONT

ON HOW THE MOST SUCCESSFUL PEOPLE MANAGE THEIR TIME.

ON FINDING A NEW BUSINESS PARTNER TO HELP GROW OFFLINE

ON WHY LUCY WILL NEVER SELL THE DESIGN FILES

OVERCOMING OBSTACLES TO BUILD THE LIFE YOU WANT AND DESERVE

ON THE POWER OF FIRST-MOVER ADVANTAGE

ON BEING LABELLED THE ‘MILLENNIAL OPRAH’ AND GETTING A BILLBOARD IN TIMES SQUARE

HOW AN IDEA TO HELP WOMEN WITHOUT ACCESS TO PERIOD CARE TURNED INTO A MOVEMENT…IN JUST ONE MONTH

ON WHY SHE’S FINANCED HER BUSINESS THROUGH LOANS RATHER THAN SEEKING EXTERNAL CASH.

ON CREATING A FULLY PERSONALISED BUSINESS, TO SCALE.

ON WORKING FOR A DECADE AS A MOTHER-DAUGHTER DUO.

ON HOW TO OPERATE A MADE-TO-ORDER BUSINESS AT SCALE.

ON USING CREATIVITY AND BUSINESS TO HEAL PAST TRAUMA.

A CRAZY DISPLAY OF GRIT, AND HOW IT TOOK 12 LONG YEARS TO EARN GOOD MONEY IN THE BUSINESS.

HOW TO MAKE SURE THE COMPETITION MAKES YOU, NOT BREAKS YOU.

WHY CAROLYN NEVER AIMS TO GROW HER BUSINESS MORE THAN 25% YEAR ON YEAR

ON WHY SHE’S CHOSEN TO BUILD A BRAND, NOT JUST A BUSINESS

WHY ELLE IS LOOKING FOR INVESTMENT TO TAKE HER BRAND OVERSEAS

ON TELLING TRADITIONAL INDIGENOUS STORIES IN A CONTEMPORARY WAY - THROUGH HER OWN BRAND

ON MOVING HALFWAY ACROSS THE WORLD TO AFRICA, TO BUILD A BUSINESS CLOSE TO HER HEART.

ON WHY SHE LET 17% OF THE TEAM GO SOON AFTER RAISING $89M IN CASH.

ON CO-FOUNDER SHAREHOLDER AGREEMENTS AND EQUITY SPLITS

ON TAKING ALMOST 2 YEARS TO CREATE HER MVP

ON CREATING A FULLY PERSONALISED BUSINESS, TO SCALE.

ON DESIGNING A SALES FUNNEL FOR HER PERSONAL LIFE, IN ORDER TO FIND A PARTNER.

ON BEING A BILLIONAIRE AND GO BUST.

ON BUILDING A MED-TECH PLATFORM WITH ZERO EXPERIENCE IN HEALTH OR TECH

ON EXPERIENCING 500% GROWTH DUE TO COVID

ON WHY BRAND COLLABS DELIVER 25X ROI COMPARED TO DIGITAL ADVERTISING

ON DEALING WITH 500% BUSINESS GROWTH IN THE TIME OF COVID-19

ON HOW SHE SCORED A CALL WITH HER DREAM MENTOR - THE CEO OF MAILCHIMP

ON THE IMPORTANCE OF BUILDING YOUR ROLODEX