When Google+ started, one person led the charge to get people building their businesses live, and that person was Yifat Cohen. This was a tough lesson not to build a brand on rented property. But where do you build a brand now so you don't have that problem? And, in a rare event in podcasting, we talk about how to start growing your business online when you don't have a following. This is a powerful episode about how to take charge of your brand and how to make the shift from rented land to your own online property.