The Experience Makers
By Wunderman Thompson Technology
Wunderman Thompson Technology brings you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.
Latest episode
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How to recession proof your digital experience
Technology is changing at lightning pace and, for Digital Marketers, the change is so rapid, that it’s hard to keep up. With change comes new business requirements and opportunities but also challenges. Marketers need to create more content to... -
Content Supply Chain & Dynamic Content
Stepping up to the digital experience challenge is a mammoth task for any business. The demand for personalised experiences across the ever-expanding number of available channels is driving a proliferation of customer segments and context-based... -
The Future Shopper 2022
Over half of all retail spend worldwide is now online. And consumers have increasingly lofty expectations when it comes to shopping, with over 64% claiming in Wunderman Thompson’s annual global survey that they wished brands and retailers could be... -
Personalizing the B2B commerce experience
B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C... -
Adopt or fail: why business needs AI
It can sometimes feel like everyone is talking about AI, and it can feel like a minefield trying to work out what it is, what it does, how it does it and what the tangible benefits or use cases actually are. In this month’s episode of... -
Seamless retail
Today consumers shop everywhere. At home, at their desks, on the move. And they shop across channels, from marketplaces to social media to brand websites. However, despite the lockdowns over the past two years, customers still love to shop in-store..… -
The rise of the intelligent experience
Orchestrating customer experiences for an omnichannel world is a key challenge for businesses today. Not only is it demanding new technologies but also new ways of working and even entirely new operating models. Central to the evolution of all of... -
Marketing In The Metaverse
The Metaverse is where our digital and physical lives converge. It takes our current digital lives to a new virtual level where people, brands and businesses can exist alongside their real lives - socialising, gaming, creating, trading and owning... -
The Future Shopper
Hastened by the pandemic, shopping has changed. We've seen marketplaces strengthen their positions, an abundance of new 'direct-to-consumer' offerings popping up, advances in social commerce, and the rise of the aggregators. To win online, it's... -
Building Better Experiences
In 2021 digital experiences have the power to make or break relationships with customers yet delivering them has never been more of a challenge for brands. The demand for personalised experiences across multiple channels is becoming increasingly hard…
