Tech, Art & Culture

Meet the Marketeers 08 // Molly MacArthur talks Paid and Organic Social Media

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Episode notes

On ep. 8 of the #MeetTheMarketeers podcast, we chat about Paid and Organic Social Media with Molly MacArthur of The Chartered Institute of Marketing- plus news and insight from the only marketing podcast on the internet.

The News
1:44 - How to give memorable presentations at virtual business events
8:35 - Marketers underestimate the role of creativity in effectiveness

Deep-Dive on Organic and Paid Social Media
20:05 - Something listeners might not know about CIM
22:02 - How can businesses get started with paid social?
24:51 - What the best way to optimise for paid social?
27:55 - For companies with tighter budgets, how can they make paid social work?
29:41 - What’s the relationship between paid social and organic social?
31:08 - Does social media monitoring play a part in how you plan social campaigns?
33:05 - How much of your day is taken up with performance monitoring?
34:42 - Which part of the user journey is affected by social?

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Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.