Tech, Art & Culture

Meet the Marketeers 09 // Prince Appah talks Demand Generation vs Lead Generation

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Episode notes

On ep. 9 of the #MeetTheMarketeers podcast, we chat about Demand Generation vs Lead Generation with Prince Appah who runs B2B Marketing & Automation at Soroni- plus news and insight from the only marketing podcast on the internet.

The News
02:46 - Salesforce - State of Marketing 6th Edition
03:26 - Look Ahead: The Next Decade of Marketing Innovation
09:08 - Customer Data Sets the Stage for Empathetic Marketing - are we using our data to its full potential?
18:05 - The most Valuable Metrics in the user journey

Demand Generation VS lead generation?
23:42 - What is Demand Generation VS lead generation?
26:02 - Prince talks about how he founded his career
27:43 - How do you create demand for a client?
32:03 - What are some of your methods for driving brand awareness?
33:50 - Could you talk us through Conversion Funnel Optimization and some tips you have for landing pages, CRO and lead nurturing?
34:10 - How do you automate Lead flow between Marketing and Sales?
43:43 - What is your opinion on gated content vs. ungated content?
48:44 - What’s the biggest mistake you’ve seen recently in marketing and how would you correct it?
50:41 - What does 2021 look like - what’s the next trend in marketing?

Please send any questions you have to [email protected] or if you would like to be a guest on the next episode email [email protected].

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Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.