The Bookkeepers' Podcast

Episode 231: Building a marketing framework that attracts ideal client with Susanna Reay

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Episode notes

On this week's podcast Jo Wood & Zoe Whitman will be joined by Susanna Reay. Susanna is an award-winning Business Coach, Speaker & Author specialising in frameworks. Over the last 20 years she has mentored entrepreneurs globally to sell their services online. Susanna’s unique Sparkle Frameworks® bring visual focus and clarity out of complex service offers, enabling clients to scale their business with ease. Susanna introduces her concept of "sparkle frameworks," which are visual outlines connecting ideas together to create effective marketing strategies. The episode emphasises five key elements of successful marketing frameworks: Value: Demonstrating the value provided to clients and building trust through social proof, testimonials, and case studies. Valid: Developing a proven process that showcases a clear journey for clients, ensuring they understand what to expect. Visual: Leveraging visual content to engage clients effectively, as research shows that people remember visual information better. Vocal: Articulating marketing messages succinctly and clearly to foster connection and conversion with potential clients. Vehicle: Identifying the methods through which clients will be guided towards their desired outcomes, whether through self-led training, community programs, or high-end VIP services. The hosts and Susanna discuss the importance of shifting marketing focus away from the technical details and towards the transformational journey for clients. Sharing personal experiences and values helps create authentic connections, attracting clients who align with the bookkeeper's personality and niche expertise. The episode encourages bookkeepers to take the time to map out their marketing frameworks and identify the specific journey and value they offer to clients. By incorporating the five key elements, bookkeepers can effectively communicate their unique services and stand out in a competitive market. Whether through infographics or visual representations, these frameworks help convey information more memorably, ensuring clients understand the bookkeeper's expertise and value in their business. Overall, building effective marketing frameworks allows bookkeepers to showcase their expertise, connect with their ideal clients, and create a more enjoyable and engaging experience for both parties. Building effective marketing frameworks is essential for bookkeepers to stand out in their industry and connect with their target audience. By incorporating the five key elements - value, valid, visual, vocal, and vehicle - and infusing their unique personality and expertise, bookkeepers can create compelling marketing strategies that resonate with potential clients and lead to successful business growth. Connect with Susanna at About us We help bookkeepers find clients, make more money and build businesses they love that work for them. We're raising the profile of the bookkeeping profession and bookkeepers worldwide. Whether you're a bookkeeper or accountant wanting to grow your own business to have the flexibility for your life, and your family, come and join us. Join our FREE Facebook community, The 6 Figure Bookkeepers' Club, to experience this revolution for yourself. Connect with us at ----------------------------------------------- Quiz Are you 6 figure ready? Find out at ----------------------------------------------- Courses Find out about how we can help you at ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Find out more at: -----------------------------------------------