Adam Davis: Data-Focused Sports Marketing
This Halftime Snack features Adam Davis. Adam was one of the executives that built Harris Blitzer Sports and Entertainment (HBSE) and ran as their Chief Commercial Officer for over four years. He also worked for the NY Yankees, The Madison Square Garden Company, Prudential Center, and the New Jersey Devils.
Today, Adam is the Managing Director in North America for Two Circles – a data-focused sports marketing firm that helps sports leagues, teams, and governing bodies monetize their data. They work with world-class organizations worldwide, such as the IOC, UEFA, Formula One, English Premier League, Learfield, and the NFL.
In this episode, we discover Adam's lessons and insights from his background and his current work at Two Circles. We also discussed data as a business model and its value in understanding sports fans/consumers. Finally, we learn about the strategy for Two Circles, the 'why' behind their business verticals, and how Adam thinks about community.
Come snack with us!
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