South Asian Trailblazers

Global Influencer, Founder of indē wild, Model

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Episode notes

In a first for South Asian Trailblazers, we welcome Global Influencer and Entrepreneur Diipa Büller-Khosla. Diipa is not only one of the first Indian influencers to have gained international renown, but is also breaking barriers as a founder, model, public speaker, and activist.

At age 18, Diipa moved from India to Amsterdam and eventually London to study international human rights law. She interned at the United Nations’ International Criminal Court and IMA Influencer Agency, one of the biggest influencer agencies in Europe. The experience inspired her to take the leap into digital media celebrity.

Today, Diipa has been featured on seven international magazine covers including Vogue, walked at the Cannes and Venice Film Festivals, and been an ambassador for brands like Estée Lauder, Pandora, and Kérastase by L'Oréal. In 2018, Diipa was India's very first global influencer to walk the red carpet at the Cannes Film Festival. In 2023, she became a first among Cannes hosts via her new company, indē wild — a debut that broke the internet (hear all about it in this episode!).

A serial founder and passionate activist, Diipa previously founded non-profit, Post for Change, to rally influencers to harness the power of social media by actively addressing social and global issues, like colorism. Her newest entrepreneurial endeavor is inspired by her mother’s work as an Ayurvedic doctor and her own personal battle with skincare. She’s transforming the industry with her brand, indē wild, by combining Ayurvedic rituals with revolutionary science-backed chemistry into its products. In juggling her many hats, Diipa lives between Amsterdam and India with her husband, Oleg, and their daughter, Dua. Dive in with Simi as she explores Diipa's conviction in her ability to scale herself into a multi-faceted, international brand and the wisdom she has gained through her journey.

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