37 Degrees Latitude

Vanessa Wilson, StorReduce

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Episode notes

Season 2 Episode 4: Vanessa Wilson – StorReduce 

Vanessa Wilson walked the path so many entrepreneurs aspire to – an innovative idea, a gap in the market, expansion, and acquisition.  That innovative idea, born from the loss of family photos after losing a laptop, was StorReduce – backups in the cloud.  StorReduce, founded in 2014, developed world-leading technology to reduce the cost and time associated with moving, storing, backing up and analyzing large amount of data through its unique de-duplication capabilities. 

Now living in Aspen, Colorado, Vanessa started out as an Australian based lawyer with a talent for communication and hustle. Together with her co-founder, Hugh Emberson, Vanessa knew the power of their product, choosing to scale and sell it to the U.S. enterprise market. Springboard Enterprises Australia (SBE Australia) and Heads Over Heels helped StorReduce find their partners in the United States and the E3 visa helped Vanessa to move and establish an all-important local presence. 

After partnerships with Amazon, Google and other major names, Pure Storage acquired StorReduce in 2018.  Vanessa’s advice for entrepreneurs? Do it! But know that you need to track your unique product, work out your market and partners, and figure out your financial journey.  


More information about Vanessa and StorReduce

Vanessa on LinkedIn

Jelix.vc - investor announcement of acquisition


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In this podcast, U.S. Consul General to Melbourne Michael Kleine meets the Australian founders and entrepreneurs who cut a path between 37˚ N & S and found capital, partners, markets, and success in the United States. 

Mike Kleine is a career diplomat for the U.S. Department of State Officer who is currently the U.S. Consul General to Melbourne. As a former founder turned diplomat, he has a deep-seated interest in entrepreneurship, a fascination with innovation, and a passion for the U.S-Australia relationship.

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