Business at Bedtime

Ep71: Decisive: How to Make Better Decisions by Chip Heath & Dan Heath

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Episode notes

In this reading, we meet the English chemist, philosopher, theologian, educator, and theorist Joseph Priestley as he grapples with a life-changing decision. What would you have done? 

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time, they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.

Order your copy of Decisive from your local bookshop or here on Amazon.