Breaking Social
Mission-led marketing ft Headspace's Marketing VP
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Episode notes
Louise Troen, the VP of International Marketing & Communications at Headspace, has an incredible CV.
She started out working at behemoth PR and Publicity company Freud’s, before becoming one of the first employees at Bumble where she was responsible for growing brand awareness in the UK.
She started out working at behemoth PR and Publicity company Freud’s, before becoming one of the first employees at Bumble where she was responsible for growing brand awareness in the UK.
Following this, she headed up the marketing at Formula E, where she was then headhunted by Headspace, tasked with the challenge of expanding their global presence.
In this episode Alex and Joe chat to Louise about her marketing principles, how she has paved such a huge path for herself as a mission-driven person and how she takes brands from new product start-up to global leaders within their space.
It's @campfireagency_ to catch up with Campfire and the team.
It's @campfireagency_ to catch up with Campfire and the team.