Mkt2online

EP78: Crafting Your Story - Part 1

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Episode notes

Good to have you back again.

I’ve been diving into a few books on Storytelling.

The first one is, “The Story Advantage: Unleash the Power of Storytelling to Engage, Inspire, and Influence.”

The second one is, “The Story Factor, by Annette Simmons.”

The truth is that we all tell stories all the time, even when we don’t realize what we are doing.

We tell stories while at work.

…on social media.

And we’re telling stories when we chat with our friends.

All day…

Every day we are surrounded by stories from others, and the ones we create on our own.

That’s every day you.

However the businessperson you, you have some hurdles too.

As a new business owner, how do you let people know of the expertise you have?

If you are like MOST entrepreneurs just starting, you don’t know if you’re good enough. Wondering if you can get others to work with you. Doubting your credentials.

It’s normal. Self-doubt affects even the best people online, and offline. Hollywood’s elite are succumbed by it. CEOs of huge companies are among those that feel its effects.

And yet, they make movies.

They still build huge companies.

They tackle and overcome huge obstacles.

And so can you.

Most people don’t like talking about themselves.

But when it comes to running a business, and showing prospective customers and clients what you are good at, and the strengths you have, you must learn how to articulate your strengths. And be honest about your weaknesses too.

Another thing too…

No matter how good you are at the skill(s) you have, no one cares. No one wants coaching, or another product or course.

What they want is transformation.

People want to fix their problems, and move on.

So…

[Listen in to hear all the good parts...]

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