The Retrospectors - Today In History / Apple’s $100m U2 Fail

Listen on

Episode notes

When U2’s new album, Songs Of Innocence, was rumoured to be bundled in with the iPhone 6 on 8th September, 2014, the band’s official spokespeople denied any involvement with Apple's product launch.


But the following day, U2 did indeed turn up at Tim Cook’s keynote - with an initiative to ‘gift’ the album, for free, to over half a billion iTunes users. Within days, the scheme backfired, and Apple had to create a bespoke website for users to remove it from their collections.


In this episode, Arion, Rebecca and Olly consider why users felt so violated when being given free music; explore the backlash within the music industry to the deal; and enjoy Bono’s milk-based almost-apology…

 

Further Reading:


For bonus material and to support the show, visit Patreon.com/Retrospectors

We'll be back tomorrow! Follow us wherever you get your podcasts: podfollow.com/Retrospectors


The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.

Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.

Copyright: Rethink Audio / Olly Mann 2021.


#2010s #Music #Technology #Mistakes #US



See acast.com/privacy for privacy and opt-out information.