A Drink with European Media Creatives / Kitty Krazy & Green Veltliner with Christer Mellstrand (Marketing Director SVT)

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Episode notes

Our guest this episode is Christer Mellstrand. He has over 20 years of experience in management, marketing and communication. He has been Marketing Director at SVT, the Swedish national public television broadcaster, since 2016. He loves a challenge and has the most fun at his job when it is hardest and most difficult. Partly because he gets to work on problems, but also because there is always a wise colleague to consult at that point.

Previously he was the Head of the inhouse Agency of MTG TV and Marketing Manager at TV 10. He has also held many offices with the City of Stockholm and served as Board Member for the Swedish Commercial Film Producers (SRP). Additionally, he has worked as an Advisor for the international non-profit organisation Reach for Change.

In 2020, he was one of four finalists for the Marketing Manager of the Year, awarded by Marknadsföreningen Stockholm.

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