Founded Beauty

The Good Mineral - The Mathematician Taking A Grassroots Approach Into Kickstarting A Beauty Brand ft. Ego Iwegbu

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Episode notes

Co-founded by sisters Ego and Natasha Iwegbu, The Good Mineral is a range of ‘makeup as skincare’, with the ethos that beauty should be easy and authentic. 

As a mathematics graduate of King’s College London, Ego always dreamt of starting her own business and went on to own 9 salons across the UK and South Africa before launching The Good Mineral in 2021 with a grassroots process to carefully develop their formulations. 

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Follow Akash & Ego:

Akash Mehta: @mehta_a

Fable & Mane: @fableandmane

Ego Iwegbu: @egoiwegbu

The Good Mineral: @thegoodmineral

For more information about Founded Beauty, please visit


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