Ep.18 - Branding & Promotion With Michelle Johnson
It's all about branding & promotion this week with Michelle Johnson of ASA Brands, a family inherited business for almost 40 years. Growing up, Michelle was surrounded by marketing & branding when her father worked in marketing for Ford for 20 years before setting up ASA Brands with his wife Judith in 1984 helping clients promote their business through brand engagement with Ford being one of their clients. Today Michelle & her sister Caroline are at the helms continuing the business ethos, exploring new avenues with innovative ideas to get brands recognised & connected to their employers & consumers. 24 Stories is all about how businesses build their brands, so tune in on how ASA Brands was but how it helps other brands do the same.
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