He's gone from the pitch to the podcast to the pundit's chair but now former England, Tottenham and Liverpool striker Peter Crouch could be facing his toughest challenge yet.
In a new documentary series 'Peter Crouch: Save Our Beautiful Game' Crouch is stepping into the boardroom at Nation League club Dulwich Hamlet to see if his footballing experience can help change the club's fortunes.
In this episode, Peter not only talks about his work with the club but also how he's coped with life after football, the pressures of social media on the modern professional and why he would have loved to have been a pro in the 1970s.
The FootballCo Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.
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Peter Crouch: Save Our Beautiful Game, available to stream on discovery+ from Tuesday 29th December