The Footballco Business Podcast

The FA Cup - modern media consumption and reaching young fans with Ryan Armstrong of the Football Association

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Episode notes

This week on the Footballco Business Podcast is all about the most famous of all football competitions, the Emirates FA Cup, as it celebrates the 150th anniversary of the first-ever FA Cup Final.


Alex's guest on today's show is Ryan Armstrong, Senior Brand Manager at the Football Association and the man in charge of marketing the oldest national football competition in the world.


Ryan talks about the competition's proud history, how it attempts to market itself to young fans and striking the balance of celebrating the past whilst also embracing the future! Alex and Ryan also talk about how the media consumption of the competition has changed through the years and how the FA aligns its content with that of the traditional TV broadcasters.


The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.


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The Footballco Business Podcast is in association with Soccerex. Find out more at https://www.soccerex.com