The Future of Media, Explained - from Press Gazette

How Time magazine made $10m selling NFTs, with Time president Keith Grossman

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Episode notes

This week, Press Gazette reporter Bron Maher speaks with Time president Keith Grossman about how he's used NFTs to shepherd the magazine from "legacy media" status into Web3 - and netted the publisher a whopping $10m in the process. Grossman says that despite declining sales volumes across the market, Time's NFT revenues are going strong - and that even if they weren't, Time's investment in Web3 is about much more than short-term profit. 

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