SportsPro Podcast

How do you build an effective social media strategy? We asked the UCI

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Episode notes

This August in Glasgow - and across other parts of Scotland - the International Cycling Union (UCI) is holding its inaugural Cycling World Championships, where 13 individual titles will be decided in a true festival of the sport. On this week's podcast, SportsPro's Tom Bassam is joined by UCI digital transformation executive Adrien de Cheveigné and Jonny Murch, chief executive of Redtorch, to find out how they planning to ensure the event hits the mark on social media, while also discussing the role of the agency's #SportOnSocial report in shaping the strategy.

Talking points:
  • What is the role of the #SportOnSocial report? - (1:27)
  • Are there any lessons to put into practice from the report? - (5:08)
  • Will the report have any impact for the 2023 Cycling World Championships? - (12:08)
  • How do you build a social strategy for so many different disciplines? - (16:13)
  • The role of athletes in telling stories on social - (23:40)
  • Integrating partners into the strategy - (30:02)
  • How to nail sport for purpose messaging - (34:30)¬†