All About Self Employment

012 Help, I'm self-employed and don't know where to start with marketing!

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Episode notes

Have you recently set up your self-employed business and not sure where to start with marketing?  Or perhaps you’ve been going for a while and want to revitalise your approach to marketing?  Then you’ve come to the right place as we’re talking to the brilliant Christina Robinson, MD of marketing agency Green Umbrella, about making your marketing stand out. Today we demystify several key aspects of doing exactly that, so join us to find out more about:

  • What actually is marketing?
  • Establishing a personal brand, and what is a personal brand anyway?
  • The importance of micro-influencer and how to become one
  • Identifying and targeting your introducers
  • How much time should you spend on marketing

We exist in a digital world. That means you can now reach out to those prospective clients and customers who may not otherwise even hear of your brand or product.  Of course, the problem is that social media never sleeps and it can be overwhelming to get started.  This episode will enable you to consider what might work for you and your business.

About Christina Robinson

The digital marketing world changes quickly – and that’s why Christina loves it!  There is always something new here or a tweak in an algorithm there, Christina says that one of the best parts of her job is just to try and keep up with it!  You can contact her here: