Boundaryless Conversations Podcast

S2 Ep. 4 B. Joseph Pine II – Experience Platforms: Staging Experiences through an Ecosystem

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Episode notes

In this episode, we have the pleasure of speaking to Joe Pine, an internationally acclaimed author, speaker, and management advisor.

Joe has addressed the World Economic Forum in Davos, the original TED conference in California, and the Consumer Electronics Show in Las Vegas. He's a Lecturer in Columbia University's Technology Management Program, and has co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings.

As a prolific writer, Joe is most famous for his 1999 book The Experience Economy, which was updated in 2011 and re-released in hardcover in 2020 with new ideas on Competing for Customer Time, Attention, and Money.

Joe's work on the experience economy has been central to our work on platform design and thinking, and so we wanted to explore with him what has changed - or not changed - in the original ideas of the book. We talk about how experiences cannot be "delivered" but staged, and how it's important to also consider the experiences of the employees contributing to the development of the organization, and of the providers who participate in co-creating the platform, so that they can stage the best experiences.

The experience economy is not a fad, but a profound transformation of our economies. That's why, like Joe points out, there is no "recovery" of the economy, without the recovery of experiences that people value. Peeking into the future, we see patterns of continued modularity of experiences, whether physical goods or activities that make up a final experience.

Once businesses recognize that they are staging experiences, not delivering services, they can gain much more economic value by leveraging on the time and attention of their guests.

Remember that you can find the show notes and transcripts from all our episodes on our Medium publication: https://medium.com/@Boundaryless_/9238ca1f91a5?source=friends_link&sk=ccd59a37a23303ac5283887c5183c14d 

 

To find out more about Joe's work:

> LinkedIn: www.linkedin.com/in/joepine/

> Twitter: twitter.com/joepine

> Website: strategichorizons.com/

> B. Joseph Pine II and James H. Gilmore. The Experience Economy: Competing for Customer Time, Attention, and Money. 2019: www.amazon.com/Experience-Econom…ors/dp/1633697975

 

Other references and mentions:

> MIT Platform Strategy Summit - Panel Discussion: Platforms and the Experience Economy: youtu.be/5m05-8bHVUM

> B. Joseph Pine II, Don Pepper and Martha Rogers. "Do You Want to Keep Your Customers Forever?". 1995: hbr.org/1995/03/do-you-want-t…our-customers-forever

> James H. Gilmore and B. Joseph Pine II. "The Four Faces of Mass Customization". 1997: hbr.org/1997/01/the-four-face…of-mass-customization

> B. Joseph Pine II and James H. Gilmore. Welcome to the Experience Economy. 1998: hbr.org/1998/07/welcome-to-the-experience-economy

> B. Joseph Pine II. "Embracing the Employee Experience: Part 1". 2020: www.rightpoint.com/thought/article…perience-part-1

> B. Joseph Pine II and Kim C. Korn. Infinite Possibility: Creating Customer Value on the Digital Frontier. 2011: www.amazon.com/Infinite-Possibil…ier/dp/160509563X

> Re-bundling the Firm around Problems to Be Solved - with Sangeet Paul Choudary: stories.platformdesigntoolkit.com/re-bundl…f7d2bcbb

> Jon Jerde, experience architect: en.wikipedia.org/wiki/Jon_Jerde

 

Find out more about the show and the research at Boundaryless at www.platformdesigntoolkit.com/podcast

Thanks for the ad-hoc music to Liosound / Walter Mobilio. Find his portfolio here: www.platformdesigntoolkit.com/music

Recorded on 29 September 2020.