Building Better Business

How to create a better business, Pauline Tiffen, consultant

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Episode notes

As head of Twin Trading Pauline Tiffen led the work to set up ground-breaking companies like Cafédirect and Divine Chocolate and created linkages for farmers and artisans from all over the world.

Pauline has worked to make trade fair for over 30 years: as company director, innovator, advisor, consultant and writer.
Pauline explains how she sees recent social movements like Black Lives Matter as an evolution of the fair trade movement and what consumers need to look out for when trying to buy ethically.

Pauline is also the Editor-in-Chief of the Journal of Fair Trade which brings together critical thinking on how to make trade fairer to people and planet – which is free to view online.