Content Marketing Quickie / Content Marketing Quickie Feb 10 2020 - The Cost of Getting B2B Content Marketing Wrong

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Episode notes

In this week’s Content Marketing Quickie: Forrester shows us that in #B2B, there is definitely a literal monetary cost for getting content wrong. For all the talk it gets, we’ll show you CX just ain’t that great for most companies, and why. And, you’ve GOT to hear how much time small businesses are putting toward making a video. You won’t believe it.