Cybersquawk

4 [Cynch Security] How to keep small businesses safe online

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Episode notes

It’s becoming clear businesses need to be cyber secure, but how can small businesses possibly afford that?

What if there was a business that had a specific platform and framework designed specifically to help small businesses be safe on the digital space.

In this episode we hear from Susie Jones, co-founder of Cynch Security, about her interesting pivot from insurance broker to cybercrime preventer, and how Cynch Security works with small businesses to improve their cyber security through easy-to-follow steps and tips.

 

In this episode Susie shares:

 

  • The difficulties small business faces in cybersecurity
  • How much help small businesses need for cyber security
  • The cyber security problems Cynch Security specifically solves
  • Why you need to improve and maintain your cyber security
  • The first steps that Cynch take to help small businesses
  • Emerging trends in cyber security to watch
  • How a cyber security attack on invoices halted fuel distribution in the U.S.
  • The value of cyber insurance
  • Her opinion on ASIC’s ruling against RI advice for poor cyber advice and governance

Key Quotes

 

“We have no desire to build a technical solution where appropriate solutions already exist out there in the business.”

 

“Supply chain assurance is really becoming a big topic at the top end of town…and that’s what we’re spending a lot of our time trying to solve.”

 

‘Just like with building insurance, if you don’t have locks on your doors then you won’t get building insurance. It’s much the same with cyber insurance.”

 

“If you are collecting information or data or providing advice to clients then you do have an obligation under the law to be taking steps to proactively protect that data and information.”

 

“The absolute worst time to be building a plan is when you are actually having to respond to an incident.”

 

“Everyone understands that cyber criminals are out there actively attacking businesses. But if your response is poor…then absolutely that’s going to be damaging and it’s really going to bring your reputation down.”

 

“We’re not at the point where businesses are going to proactively invest as much as they need to in their security and that is going to cost them.”

 

Find out more about Cynch Security

You can find out about everything Cynch Security via their website: https://cynch.com.au/

 

Follow the podcast online to continue the cyber security discussion:

Linkedin: https://www.linkedin.com/company/cybersquawk/

 

Follow Cybersquawk on linkedin for all podcast updates: https://www.linkedin.com/in/cybersquawk

 

About Cybersquawk

After working on Cybersecurity opportunities for a few years and despite having experts in the team, the Cybersquawk founders saw how technical heavy information in this space was. As this is a problem and responsibility that affects everyone, Cybersquawk has been created to democratise the Cyber conversation.  Created by generalists for generalists.

Series 1 covers high level issues and considerations, threats and recent hacks and some technologies attempting to solve the problems for large and small operators.

About Maysaffron www.maysaffron.com

Maysaffron, established 2015, is an investment professional led firm that connects companies and funds with the Middle East and Asia Pacific. In 2021 the firm commenced direct investments in future themes. Cybersecurity is an area of focus for the firm and its partners. Maysaffron: Overview | LinkedIn

 

Host

Ellecia Saffron | LinkedIn

 

 

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