Doing It For The Kids
When you're worried about offering 'too many' different services
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Episode notes
This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter and freelancing mentor Laura Smith. She says:
“Hey Frankie and Steve,
Can you help me figure this out?
I'm a freelance copywriter that has worked with a lot of small business owners on their content. The more I worked with them, the more I realised I really liked the extra conversations they were having with me about how to start a business. So much so, I launched a mentoring programme for new freelancers. So far so good.
So at this point, I already I have two different things to focus my marketing on — copywriting and mentoring.
BUT. The more mentoring I do, the more things it uncovers that people find really helpful — mostly how to review your business and create strategy — and I'm really enjoying it. So, I'd like to offer more specific sessions around this kind of thing but I'm concerned I'd be spreading my services too far and my audience won't be able to easily recognise what I actually offer (which would be three different things by now, if you're counting).
Can I successfully offer these new business sessions without compromising my existing copywriting services? Is there even time in the day? Is it possible that my brain just hates me?
Help! Oh, and there's a 7 month old who doesn't sleep in the picture too. Obviously!
Thanks, Laura”
What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community on Facebook.
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Laura Smith's website
Frankie Tortora's website
Steve Folland's website
Steve's podcast - Being Freelance
Doing It For The Kids website
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