Digital Download with Paul Sutton

NFTs. WTF?!

Listen on

Episode notes

NFTs have become ubiquitous over the last six months, with everyone from Snoop Dogg to Gary Vaynerchuck extolling their virtues. As ‘the next big thing’, marketers have more than a passing interest. And yet most are struggling to get their heads around the implications of NFTs, cryptocurrency, web3 and the metaverse.

From a marketing communications perspective, opinions vary from those who believe NFTs are the start of a societal shift to those who believe it’s all over-hyped rubbish. And with so many different views and predictions and even explanations out there, cutting through the noise is an extremely tough task.

On today’s Digital Download, I discuss and debate NFTs and the future of the internet with senior communications consultants Stephen Waddington and Scott Guthrie as we seek to find answers to some of our questions, from basic definitions and explanations to potential impacts.

What to do Next

Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. I’d love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you’d be able to take a moment to leave an honest review and rating for the podcast on iTunes or Podchaser, as this helps others discover Digital Download.

Thanks for listening!