The Dealer Playbook

Mike "C-Roc": How to Turn Setbacks Into Rocket Fuel

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Episode notes

How do you behave when things don't go your way? Maybe you didn't hit the number of vehicles sold that you were hoping, or you got passed up for the open management position at the dealership?

Mike "C-Roc" Ciorrocco is the CEO of People Building Inc., and the powerhouse behind the "What Are You Made Of?" movement. He joins the show to share his compelling story of setbacks and shares how you can turn your setbacks into rocket fuel. 

If you're ready to take control of your circumstances, this episode is a must-listen.

Noteworthy topics from this episode:

5:38 - What are the most common challenges that businesses face that prevent them from getting to the next level.

8:55 - How do you teach people to overcome the setbacks?

19:05 - Do you find the correlation between being easily stoppable and being unstoppable?

24:11 - How do you convey the importance of removing time from the equation and staying consistent?

27:53 - How to be more confident and remove fear?

31:04 - How not to worry about what other people think?

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