Eating Like You Give a Damn / When Food Culture Meets Media Culture | Katrina Fox

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Episode notes

Over the past 4 years, the term vegan has regularly hit the headlines in such a positive way. From Beyonce praising the health benefits of veganism in 2015 on Good Morning America to the innovative car company Tesla announcing in 2017 its advancement toward a 100% vegan interior for all their car models, to Burger King, McDonald's, and KFC rolling out plant-based alternatives to their flagship meat-based offerings throughout 2019. 

Sustainable and cruelty-free choices to just about everything you can think of have popped up around the world, and large meat-based corporations have taken notice of the rising demand and are investing big money into meatless innovations.

And who better to give us the scoop on all things vegan in the media than award-winning journalist and PR consultant, Katrina Fox.

Katrina Fox is the founder of, host of the Vegan Business Talk podcast and author of Vegan Ventures: Start and Grow an Ethical Business. 

She has written extensively for niche and mainstream media for 17 years on animal advocacy and ethical business and was even a regular FORBES contributor specializing in writing about vegan and plant-based businesses.

Katrina lives in Sydney, Australia, and during our interview, we talk about:

  • Katrina’s 80/20 rule for sharing the vegan message in the way a business would when marketing to a mainstream audience, and how to determine when to use the terms plant-based or vegan
  • Whether or not there is such a thing as objectivity in journalism, and I know you’ll be stunned to hear Katrina’s answer to that
  • And what changes she is seeing in the global marketplace for plant-based foods today and how it will impact our future

Plus, Katrina talks about how she helps vegan business owners in approaching the media the right way to maximize opportunities for free publicity. So if you’re thinking of getting publicity for your vegan venture, be sure to listen to the end for that!

For more about Katrina Fox:





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