The Footballco Business Podcast
Women's Euro special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals
Published: 11 June 2025 at 10:58 Europe/London
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Episode notes
On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in England since the Lionesses lifted the trophy on home turf in 2022.
Maggie and Matt cover the impact of the Lionesses on both international and domestic attendance, the ever-changing broadcast set-up, how brands have changed their approach, and even try to predict the winner of the forthcoming Women's Euro.
If you like this, check out the Expected Goals podcast. Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it.
