Founded Beauty

Benefit Cosmetics - How A Bestselling Brow Brand Became A Family Legacy ft. Maggie & Annie Ford Danielson

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Episode notes

Today I’m joined by Maggie and Annie Ford Danielson, the daughters of Jean Ford who co-founded Benefit Cosmetics with her sister, Jane, in the seventies. 

Born in San Francisco as a boutique, Benefit is now a bestselling global brand famed for its brow products that solve makeup dilemmas. As Director of Brand Outreach and Chief Beauty Ambassador, Maggie and Annie have grown Benefit into the brand we know it as today and I cannot wait for you to hear our conversation!  


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Follow Akash, Maggie & Annie:

Akash Mehta: @mehta_a

Fable & Mane: @fableandmane

Maggie Ford Danielson: @maggiefd

Annie Ford Danielson: @anniefd

Benefit Cosmetics: @benefitcosmetics

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