Founded Beauty

HABIT - Reimagining The Suncare Category And Transforming Skincare Habits ft. Tai Adaya

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Episode notes

Tai Adaya is the founder of HABIT, the sunscreen brand that recently went viral on TikTok and is elevating the category with their ‘next-gen skincare’.

With the SPF industry going through a renaissance of sorts, HABIT has transformed the chore of applying skincare into a skincare ritual with hydrating face mists and botanical scents. 

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Follow Akash & Tai:

Akash Mehta: @mehta_a

Fable & Mane: @fableandmane

Tai Adaya: @tai_adaya

HABIT: @habitskin

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