Founded Beauty
HABIT - Reimagining The Suncare Category And Transforming Skincare Habits ft. Tai Adaya
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Episode notes
Tai Adaya is the founder of HABIT, the sunscreen brand that recently went viral on TikTok and is elevating the category with their ‘next-gen skincare’.
With the SPF industry going through a renaissance of sorts, HABIT has transformed the chore of applying skincare into a skincare ritual with hydrating face mists and botanical scents.
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Follow Akash & Tai:
Akash Mehta: @mehta_a
Fable & Mane: @fableandmane
Tai Adaya: @tai_adaya
HABIT: @habitskin
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