Founded Beauty

LilaNur Parfums - The Fine Fragrance Brand Connecting India's Rich Floriculture Economy With French Haute Parfumerie ft. Anita Lal & Paul Austin

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Episode notes

Anita Lal and Paul Austin are the co-creators of the Indian fine fragrance brand, LilaNur Parfums. 

The brand launched in 2021 when Good Earth founder and fashion powerhouse, Anita, met fragrance industry veteran and brand expert, Paul, and realised a mutual passion for India’s abundance of natural fragrant sources. Tune in as we discuss LilaNur’s journey to becoming a premium global brand in the world of modern perfumery and commitment to sustaining India’s huge farming community. 

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Follow Akash & Anita: 

Akash Mehta: @mehta_a 

Fable & Mane: @fableandmane 

Anita Lal: @neroliblooms

LilaNur Parfums: @lilanurparfums 

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