How does Pinduoduo Pioneer Social Group Buying? | Breaking down Pinduoduo (NASDAQ: PDD)
In this episode, Dan and Albert break down Pinduoduo. Pinduoduo is the third- largest e-commerce platform by gross merchandise volume and the largest platform by active buyer in China. In 2020, it achieved USD 255.6 billion of gross merchandise volume, and USD 324.2 of annual spending per active buyer. It had 8.6 million active merchants in 2020 and 867 million active buyers in the year ended September 2021. It is one of the top two players in next-day grocery self-collect services (similar to community group purchasing), where groups of consumers place fresh food and grocery orders online and collect at designated self-collect points the next day with the help of "group leaders" in each community.
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In this episode we cover:
- What is Pinduoduo? (2:43)
- How does Pinduoduo's marketplace work? (11:29)
- Why does Pinduoduo combine social and commerce?(15:51)
- What will competition do to Pinduoduo? (24:34)
- What is the future of Pinduoduo? (33:02)
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