Full Funnel Freedom

Are Your Sellers Actually Listening to their Buyers, with Nathan Johnson, of CEO of Stratus Advanced Technologies

Listen on

Episode notes

It's not about pushing a product, but about empowering the buyer, addressing their core concerns, and building a lasting relationship. By truly listening and aligning solutions with the buyer's needs, sales professionals can foster trust, ensure repeat business, and create advocates within the client's organization. This approach moves beyond a transactional relationship to a meaningful, long-term partnership, proving beneficial for both the buyer and the seller.

What you'll learn:

  • Understanding and addressing buyer concerns
  • Building long-term relationships with buyers
  • Navigating the intricacies of technical sales
  • Recommendations for personal and professional development
  • The importance of effective communication in sales


Free offer for listeners of the Full Funnel Freedom Podcast.

It's incredibly frustrating as sales leaders when our sellers get a deal almost across the finish line, but can't quite push it to the finish, even though they've promised us that it's coming in real soon.

We are offering a Free white paper on Three ways to get those sales across the line.

To get this free, insightful report, visit us at fullfunnelfreedom.com/sputter



Harvard Business Review Books