Full Funnel Freedom

045 How Our Salespeople Unintentionally Create Friction with Clients and Prospects

Listen on

Episode notes

As salespeople, how we communicate is directly related to how we sell. Did you know that words can potentially cost you sales, influence, and the chance to build deeper relationships with prospects? In today's episode, we'll go through some common phrases potentially harming your sales success. This is why it's extremely important that you do not sound stale or use phrases that raise red flags in the prospects' minds.

What You'll Learn:

- How the words you use are potentially creating friction with prospects

- Things your sales reps are doing that kill their credibility

- How the words you use can make you sound desperate or easily manipulated

- Understand that sales is a language game

- Simple exercises to help you delete these words from your vocabulary 

- The benefits of leading the sales conversation

Sales is a game of words. We use words to build rapport, identify business pain, demonstrate value and even close deals. Carefully using the right words at the right time for the right audience can make or break a sale. That's why it's essential for salespeople to carefully choose the words or phrases they use when communicating with their prospects.

Links and Resources:

- Full Funnel Freedom https://fullfunnelfreedom.com

- The Sandler Summit 2023 https://www.hamish.sandler.com/orlando 

- Sandler on Instagram https://www.instagram.com/sandler_yyc/ 

- Sandler in Calgary - www.hamish.sandler.com/howtosandler

- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/