Full Funnel Freedom

102 Processes Are the Best Place for Quick Wins, with Moustafa Moursy

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Episode notes

Mustafa Morsey is president for push analytics, a business consultancy firm in the top 10% of Hubspot Agencies.

This week he shares ideas and insights on how to build your processes to optimize your sales cycle. 

What you’ll learn:

  • How to build sustainable business processes
  • How to address common pushbacks against processes
  • What businesses can do to optimize processes
  • How businesses can optimize processes for great customers experience
  • Which processes can help you understand the customer journey
  • How to optimize processes for sales funnels
  • How do we align client interactions and sales
  • Best practices for getting useful data into CRMs
  • Tips to find value in a poorly implemented CRM
  • What’s being done with AI for processes and implementation


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