Full Funnel Freedom

108. Discovery is Dead, with Doug Landis

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Episode notes

Your customers do not want to explain their process to you. They are looking for solutions. It's up to us, the sellers, to do our legwork, and determine how our solutions fits into the customer's problem. Today's guest is Doug Landis. Doug Landis is a sales professional wrapped in a marketer's body who understands the secret to build a successful company is leveraging customer success.

And, if you find yourself struggling in today's new sales environment, it might be time to give us a call.

What you'll learn:

  • How to be more empathetic to your buyers.
  • Why you should remove discovery from the sales process.
  • What is hypothesis selling.
  • How you can hypothesis sell.
  • What are some tips for sellers and sales leaders.


The Power of Now: A Guide to Spiritual Enlightenment - by Eckhart Tolle

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