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The new content creators who could swing this election
Published: 23 April 2025 at 16:00 Europe/London
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Episode notes
Debate about influencers, content creators and their role in political commentary and coverage has made this election campaign different from previous years. At the same time, the demographic split of voters has also changed significantly: for the first time, gen Z and millennial voters will outnumber baby boomers. Guardian reporter Rafqa Touma speaks to two of the most high-profile Australian creators on social media – Hannah Ferguson of Cheek Media Co. and Konrad Benjamin, the creator behind Punters Politics
