How to Grow a Pod

14: Danny Lowney: The Influencers

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Episode notes

This week, I’m talking podcasting value with Danny Lowney, managing director of influencer agency, Sixteenth who is watching with interest the potential of podcasting to become the next platform for making some serious cash.  He explains the impact of podcast sponsorship and advertising and podcasting fits among the usual channels of Instagram and Youtube in terms of value for brands