Insider Interviews

Innovations in Leveraging Audio

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Episode notes

Bart Roselli has seen the audio space grow exponentially in 10 years at Veritone. Bart now leverages his breadth of knowledge as SVP Growth, Veritone One, to enhance agency-media vendor relationships and help ensure client goals are set smartly for the space, and fulfilled across multiple channels of audio opportunities.

In Episode 41 Bart speaks with podcast host E.B. Moss about the evolution of audio ad tech to how audio is also bought, sold and marketed differently these days. "It's not a one size fits all media world anymore. It used to be radio, print, and tv. Then digital started to evolve and now you have different tracking elements as we're moving towards a cookieless space. So marketing has evolved."

Hear how to keep up with all the changes as they also discuss:
- How audio marketing has completely evolved in via multi-touchpoints
- Following the dollars via advances in digital tracking
- How brands are fitting in differently tied to the changes in how people consume media
- Utilizing artificial intelligence and synthetic voice to super-serve clients (while avoiding “deep fakes!”)
- Audio ad tactics that support both brand and demand marketing goals
- Tapping data as the modern version of a crystal ball to navigate millions of shows to pick up and coming winners and properly message in the right podcasts
- The difference between embedded and digital ad insertion – and use cases for each
- The reality of CPM pricing and measurement

And overall pointing out:
“If you’re not thinking of channels – plural, you’re thinking of audio and your marketing incorrectly and you’re missing a big chunk of audience.”

Connect with E.B. and Insider Interviews on: Twitter: @MossAppeal and @InsiderIntervws
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