Insider Interviews

Katie Kempner’s Primer on PR and Personality

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Episode notes

Insider Interviews host, E.B. Moss, chats with PR pro Katie Kempner, formerly of CP+B, now head of Kempner Communications, to share tangible takeaways about earned and owned media today. Hear how taking a risk -- or reinventing oneself -- can pay career-making dividends.
Kempner shares how she talked her way in to the then nascent advertising agency CP+B, which changed her career path forever. She led communications for the award-winning agency for almost 20 years, from its roots as a small Miami office to regional powerhouse to a global super machine. But...what happens when you dream of starting your own firm? Kempner advises on how to build and maintain solid relationships which led her to launch Kempner Communications and keep CP+B as her first, and biggest, client.
Hear how she lives the "reinventionist" philosophy of one of her current clients and Insider Interviews Epi 37 guest, Joe Jackman! ( https://bit.ly/Insider37-Jackman if you missed it.)
Why Kempner says, "I am the product of hard work and being in the right place at the right time."
How despite the rise in popularity of owned media, Kempner still leans more toward earned media, but...discusses the benefits of client-created media and how it can help reach an intended audience.
Kempner and Moss also discuss the shifting audience perspectives as the media world functions with fewer high-profile journalists with readership at scale, and more outlets to tell stories.
And don't miss Kempner’s recommendations on balancing quantity and quality in earned media and her tips for entering the PR business (after the two both realized they would not be the movie stars they first set out to be!) Thanks for sharing and reviewing. And for more info on how to create and leverage B2B content please reach out to [email protected] or follow Insider Interviews everywhere.