Into The Podverse

Why In-App Ads Are A Smarter Growth Strategy

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Episode notes

Tony Doe breaks down how in-app ads, like those on Spotify and Buzzsprout, can be a powerful tool for growing your indie African podcast. Unlike social media ads, in-app ads reach listeners already tuned into podcasts, resulting in higher engagement and conversion. Tony covers budget-friendly tips to get started, compares costs with social media ads, and provides a step-by-step guide for crafting your first ad. 

Featured Link:  

- Spotify Ad Studio - https://adsmanager.spotify.com 

- Buzzsprout Ads - https://www.buzzsprout.com/ads 

Listener Feedback:  

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