It's Not Rocket Science! Five Questions Over Coffee
Five Questions Over Coffee with Raj Goodman Anand (ep.50)
Listen on
Episode notes
Who is Raj?
Raj runs Goodman Lantern specialising in creating content that helps businesses to sell better and grow faster. They help clients create strong brands by establishing them as thought leaders in their industries. This enables them to build trust with prospects and steadily scales their businesses through content that converts.
Key Takeaways
1. You must have a very well defined content strategy, if you have $10 to spend on content, spend $5 on strategy
2. Don't write content for the bots, don't create content for the algorithm, don't like content for the AI, write stuff, which is genuinely helpful for your target customer.
3. Delegation can change your life
Valuable Free Resource or Action
The resources page at http://goodmanlantern.com/
A video version of this podcast is available on YouTube :
Linkedin : https://www.linkedin.com/posts/stuartwebb_at-goodman-lantern-we-specialise-in-creating-activity-6894300367291514880-3iZI
_________________________________________________________________________________________________
Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletter
Find out more about being a guest at : link.thecompleteapproach.co.uk/beaguest
Subscribe to the podcast at https://link.thecompleteapproach.co.uk/podcast
Help us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!
Here's how you can bring your business to THE next level:
1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1page
It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way
2. Join The Complete Approach Facebook Group : https://TCA.fyi/fb
Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.
3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-Soar
If you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.
4. Work with me privately
If you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall tell me about your business and what you'd like to work on together, and I'll get you all the details.
————————————————————————————————————————————-
Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
content, content strategy, delegate, raj, customers, spend, write, person, number, website, great, question, create, google, grow, tca, mailing lists, very fast growing, coffee, listening
SPEAKERS
Stuart Webb, Raj Goodman Anand
Stuart Webb
Hi, and welcome back to it's not rocket science five questions over coffee. Not coffee today for me, I've already had more than enough coffee this today, so I'm just got some water with me Raj is with me Raj Goodman inand is here, Raj runs Goodman lantern specialist in creating content to help businesses sell better and grow faster by creating a really strong brand and establish them as thought leaders in their industries. I think it's gonna be really fascinating discussion, really looking forward to spend some time with you today. Right? Welcome to the five questions over coffee.
Raj Goodman Anand
Thank you, Stuart, I'm assuming having coffee either, but the water it is and thank you for having me, it's a real pleasure to get to see you and have a chat with you have a virtual water with you? No problem. So
Stuart Webb
let's start with the the ideal client, right that the person that's got the problem that you you try to help.
Raj Goodman Anand
Yeah, so our our ideal customer tends to be somebody who is typically very fast growing company, potentially just going going public very soon, or have raised a lot of cash recently, and want to scale up their the content actions, so maybe they want to grow their SEO as the ranking on Google and Bing cetera, Cetera, or they're looking to kind of tell their story in a better way. So a better content strategy to get the word out there in the form of, you know, blogs, website content, white papers, videos, podcasts, whatever that might be. And they come to us to really help them with their corn, the content strategy, the voice, and how to grow their ranking potentially on Google as well put, for example,
Stuart Webb
so what are the things they've done before you get involved? Whether the the the mistakes, if you like, that they've done when they've tried to do this for themselves without your help?
Raj Goodman Anand
Well, you know, it's, it's bizarre, you often think that companies are doing you know, 50 million to 10 billion in revenue have got all sorted out, right. But the reality is, it's far from where they want to be. So that they you know, typically when they come to us, they feel that the content is not resonating with the customers that there is a mismatch of misalignment with their content strategy and where they are currently, the competitors are growing very fast on Google, for instance, or their, the brand is not strong enough in on overall on digital and, you know, in person space, they need some help to really place the brand properly, and equally, also get them easily searchable on in different ways, whether it's LinkedIn, whether it is you know, Google as I mentioned before this Twitter, they want to be found quickly so they can actually convert customers faster, because this is a time when they're growing super fast, and they want to capture more audiences and you know, go ahead of the competition,
Stuart Webb
and one of the sorts of things you help them to do
Raj Goodman Anand
so first thing we do is to have a very well defined content strategy. The strategy comes first is to really understand the tone the audience the competitors to really understand where is that they will be placed in the competitive landscape landscape as well. That's number one. Number two is to figure out what are the objectives for them say they work with us for next two, three years? Where do they want to be placed that and what how can we help them to achieve that number two, after the these two Saturday part is to actually create content to help them reach their so might be in the form as I mentioned, before, you know, ebooks, white papers or videos or website content, we will actually help them create these things right from the planning, you deciding on the content styles, write the content, and then help them with distribution, that's number three, to really help them to distribute their content to to the press for example, on arm, put them out down on the website, for instance, if that's what they want to do at the rebound the site itself or to put out there on YouTube or the other distribution channels as well so we can actually help them do all three parts of them as they content partner.
Stuart Webb
It's good stuff so So Roger, I guess you've got A lot of experience you'd like to sort of, you know, pass on to some of the audience listening today, many of whom are probably thinking about some of that stuff. Where can they I'm going to show now the, the website, Is there stuff on your website that you can point to to give people sort of a leg up on some of that stuff that need to be thinking about now about their content strategy?
Raj Goodman Anand
Absolutely. So if you go to our website, look at the resources, we actually give out a lot of free stuff out that to talk to you about, or think of strategy in the first place, like strategy is a very important part. If you have $10, to spend, I say spend the first $5 on strategy, get that part, right? Don't just jump right into it. And such, you know, write content or write blog posts are going to help you book books on a Saturday first, as the person you do is some really interesting guide there about content strategy. And how do you think about content strategy? banality? SEO strategy? How do you plan these things? Step by step, it's for free. You don't have to give your email address, either it's all that on a webpage, go there, click on it and check it out.
Stuart Webb
Brilliant love that sort of stuff. Is there a particular book or or a programme or concept that's really inspired, he writes that you think is worth giving us a tip to the audience listening today?
Raj Goodman Anand
Well, a lot of different things on this. I don't know who said this thing. But this is one thing to mention. Don't write content for the bots don't create content for for the algorithm don't like content for the for the AI, write stuff, which is genuinely helpful for your target customer. That's the number one way to rank better. Number one way to build great content to bite for real people, real customers thought the bloody pain. And if you do that properly, you will get a tonne of customers, I promise you I love
Stuart Webb
I love that road. Because I think too often we forget that they're actually human beings at the at the other side of the screen, don't worry, we forget that they're there and ready to read stuff, we sort of you know, think well, this will rank higher, but actually, unless you get somebody who clicks on it looks at it and actually takes action. You could be shouting into a void. I think that's a brilliant tip. Thanks so much for that one. So, I mean, you must be sitting there at the moment thinking to yourself, you know, there's one question that I'm really wishing he would ask me. And so now's the opportunity for me to stop asking you silly questions and get you to ask a good question. And then give us the answer of what was that one killer question that you think I should have asked you?
Raj Goodman Anand
So I think the question, which I'm gonna ask, if Raj was my sort of guests on the show, that's the one is that? What is the one single thing which watch dead? will change his life for the better as a business person, business owner, marketing manager, Content Manager, whatever that is more than might be? That's the question. And the and the answer is delegation. Loves is the number one thing, which is G knife completely, it is to be a time it should run like a headless chicken all the time, like literally just doing everything on my own. But the day I changed my mindset to bring in great people in your team, and delegate them hard, challenging opportunities to deliver to, that's when things change doesn't penny dropped for me personally, and it's changed my life, change my business. And as I was saying, earlier, I came in a bit. I've been a couple of minutes late and never leave any meeting. But it's because things are really busy right now. And it's only happened because there's so much on thanks to the hard work my team puts in and if them that's helped me get where I am. So thank you team for listening right now.
Stuart Webb
Yeah, no, I love that tip. Right? That's a really good one. I think it's a run that so often I say, too many business owners, entrepreneurs think to themselves, they want to follow the path of least assistance don't leave, they really do because they think it's going to be so hard to delegate that because only I can do it. And yet once you've done it, once it's done once and it's done, right. You never have to do it again. And in actual fact, you may find that somebody in your team is actually better at it than you and they're the people you should be relying on anyway. So absolutely delegate I love that word. Roger really do look. Right. It's been a great pleasure having you on I really appreciate you spending a few minutes with us. Thank you so much for the tips on where to go and get some of those really great resources as well. I know I'm going to be sort of diving into that immediately after this. Listen, everyone. Look, if you would like to get onto our mailing lists so that you hear about great people like Raj, coming on and talking to us about these hugely enormous chips and things like that, go to the website below etc. dot FYI, forward slash subscribe. So that's just a short TCA dot FYI, forward slash subscribe, get onto the to the list and allow us to highlight your stuff to people and such like, and please rate and subscribe to the podcast because we get such a lot of value out of the people that come on. Right. I really appreciate you spending a few minutes with us this afternoon. I know you're absolutely pushed around. You got so much to do this afternoon. So I really appreciate it. Thank you so much for spending some time and I wish you all the best with government with good momentum because I think you've got some great stuff we're going to really enjoy watching and getting on to those resources later
Raj Goodman Anand
on. Thank you, sir, for the opportunity and good to be on no problem at all.
Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe