Leading Through Uncertainty

57: David Keene on balancing creativity with structure

Listen on

Episode notes

David Keene is the CEO of the RDM Group based in Coventry. He celebrates 27 years of running his business next month but the vigour and enthusiasm he brings, as well as his approach, are akin to an entrepreneurial startup, which is of course what he set up 27 years ago. David loves uncertainty because it keeps things fresh and exciting and explains how he balances that with providing a structure within which creativity can occur. He has a plan B, C, D for everything so it seems that whatever happens, David is ready to lead through it.