Madroit Podcast

From Reviews to Reputation: A Guide to ORM

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Episode notes

In this episode of the Madroit Podcast, hosts Jordan Haynes and Winston Hofer, CEO of Madroit, dive into the critical topic of Online Reputation Management (ORM). They discuss the importance of reputation management for businesses, both online and offline, and how it can significantly impact a company's success. Key insights include understanding ORM's role in monitoring and influencing public perception, the importance of responding to customer reviews, especially negative ones, and developing a sound ORM strategy. The hosts also highlight the interplay between ORM and local SEO, and offer actionable advice for businesses to manage their reputation effectively, ensuring a positive digital storefront and fostering trust and reliability with customers.

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00:00 Introduction of Episode Topic

00:46 Understanding Online Reputation Management (ORM)

01:17 The Importance of ORM for Businesses

02:35 Who Needs ORM? 03:23 Platforms and Strategies for ORM

04:26 Implementing and Monitoring ORM

05:37 Responding to Reviews Effectively

08:34 ORM and Local SEO: A Powerful Combination

08:54 Real-World Example: ORM in Action

11:18 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast