Madroit Podcast

The Timeless Champion: Email Marketing's Lasting Impact

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Episode notes

In this episode of the Madroit Podcast, hosts Jordan Haynes and founder/CEO Winston Hofer explore the power and effectiveness of email marketing as a premiere digital marketing strategy. They discuss building customer relationships through email, the importance of audience segmentation, creating compelling content, personalization, and the strategic timing of campaigns. Additionally, the episode covers list building, automation, and tracking key performance indicators (KPIs) like open and click-through rates to maximize return on investment (ROI). Listeners will gain valuable insights and practical tips on enhancing customer engagement, boosting sales, and elevating business awareness through email marketing, with real-world examples highlighted throughout the discussion. We'd like to have an in-depth look at why email marketing remains strong amidst the evolving digital marketing landscape.

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00:00 Introduction of Episode Topic

00:23 Introduction to Email Marketing

01:26 The Relevance of Email Marketing

02:14 Personalization and Segmentation

04:48 Timing and Effectiveness of Email Campaigns

06:23 Optimal Email Timing