MAP IT Marketing / Creating Superfans by keeping it personal with Casey Hill

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Episode notes

“The world we live in today is one where there is a huge ability to grow your business on the power of customer proof” - Casey Hill

When you are a small business you don’t have a huge budget, so you need to find creative ways to differentiate yourself from your competitors” - Casey Hill

That first touchpoint is a huge opportunity to build a relationship. If you start it off with a human connection it brings them in, and gets them talking.” - Casey Hill

People often view customer lifetime value too narrowly - it’s not just how much that person will spend. It’s also how much they share and talk about your brand” - Casey Hill

Imagine taking a few moments to create a short, personalised video to someone, that secured  a deal worth thousands of dollars of sales, both in client work and later referrals. 

That’s exactly what happened to me a few years back, the first time I tried out a cool app called Bonjoro. 

And trust me - the video was pretty casual! I was sitting on my sofa at the end of the day, and all I did was talk about how much I was looking forward to sending them a proposal!

(As Casey says in the podcast “You don’t need to be polished” - phew!)

I loved speaking with Casey Hill, the head of growth at Bonjoro, about how personalised video can play such an integral part in different stages of the customer journey to build trust, and create community. 

For me, the stand out was the way it can fit into your marketing automation systems, and allow you to create a more personalised experience at each stage of the marketing journey (Since recording this episode I sat down, made a plan and we’re using Bonjoro ourselves a lot more. 

I’ve recommend Bonjoro  during my MAP IT events, and to clients that it’s a perfect fit for, and I am now even more convinced it’s a really simple and effective tool to build trust. (Which is our T in MAP IT) and show investment in your fans and customers (Which is the I in MAP IT)

I’d vastly prefer to send an email than pick up the phone. I love the power of marketing automation. And there’s a lot of ways you can make people feel like an automation is written just for them. 

But if there’s one thing I’m sure of in this world of fighting to keep people’s attention it’s this - when someone knows something was made just for them, it’s going to stand out to them

Casey’s had so much wisdom to share about how we can convert and retain more customers by keeping things personal. 

(Plus, we also discussed Quora and Casey’s cool board game Arkon


During this episode we discuss the following:

  1. How Bonjoro works
  2. The power of personalization along with automation
  3. Why personalised emails are so powerful
  4. Our drive for human to human connection
  5. The different ways you can connection along the customer journey
  6. How to get the most out of using Bonjoro



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