MAP IT Marketing
What Happened when I added Pinterest to my marketing, with Tracey Hancock
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Episode notes
Pinterest is often a completely undervalued part of small businesses digital marketing plans. But with over 450 million monthly active users, 60% of them being women, it's the perfect platform to use to build presence, help people find you and create links back to your website.
Tracey Hancock wanted to use Pinterest to do just that. She’s a coach who developed the “Living Well” programme, that helps her clients get clarity around how they want to live, and then take the steps they need to do just that.
Along with one-to-one work, Tracey offers an online learning option, to help her clients develop and learn.
Based in Te Awamutu, New Zealand, Tracey’s been able to grow her customer base across New Zealand, and Australia using a range of marketing techniques including Pinterest.
Her use of Pinterest was so successful it became overwhelming, and Tracey learnt what she needed to do to both maintain a regular stream of traffic to her website without burning herself out. She generously shares some of the mistakes she made when setting up her pinterest page, and how she’s running it now.
If Pinterest is on your list of platforms you’re going to go deeper with this year, or you want to understand how it could work for you, this episode will help you.
We Cover:
- Why Tracey wanted to use Pinterest
- Why Pinterest is a great option for coaches.
- What mistakes she made when setting it up
- What the biggest impact she’s had in using it for her marketing
- Why Pinterest has long term benefits
- What Tracey would recommend to other business owners
- How long it takes Tracey to look after her account
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